Grow by executing on your biggest growth lever

We're your company's growth partners. This just means that we want to align ourselves with an outcome that drives business outcomes - we're allergic (and don't believe in) fluffy metrics.

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Olo.app - Somatic Sound App

Goal: Subscription Growth
Olo is a company that's redefining human wellness through its innovative somatic sound experience. The company launched their mobile app on February 2024, and was looking to grow their subscription revenue.Where was their biggest leverage?
Olo is an incredibly unique company and product. Everyone know meditation, everyone knows mindfulness, but the practice of somatic sound is just beginning. Whenever someone stepped out of Olo's in-person somatic sound experience, there were very few reactions outside of transformational. Our hypothesis was that we needed to get as many people experiencing Olo in-person, as frequently as possible.Results
We enabled a 90 day plan to increase subscription. We increased in-person events in multiple cities by 5X. We held events from small to large, we worked with partners to share space, audiences and value. We increased subscription by 300%+.

Soundraw - Create Beats with AI

Goal: ARR Growth Using Paid Media
With Soundraw you can make high quality AI music and beats in as little as 20 minutes. This software democratizes music making for anyone around the world for a fraction of the cost. Their goal was to continue subscription growth by unleashing paid acquisition.Where was their biggest leverage?
By 2024, AI was hot - there were many AI music products out in the market. Soundraw's biggest point of leverage being crystal clear about their value and being more sophisticated about their paid advertising. Our plan was to unlock paid acquisition with the following strategies.
1. Unlock differentiation and understand the value. AI music making was acutely needed when the artist didn't have access to a density of talents (i.e. not in a big music city) - this was core to their subscribers and was a winning message.
2. Unleash creative output. There was a significant bottle neck in creative production. One designer on the marketing team did not have the bandwidth to fulfill all their paid acquisition needs.
3. Experiment with automation and API. We enabled further growth by being technically sophisticated in our acquisition by leveraging automation and the API.Results
We increased revenue by 14% MoM, and decreased CAC by 30%+, and contributed greatly to ARR growth.

Thumbtack - Local Services Marketplace

Goal: Diversify Marketing Channel to Decrease Revenue Risk
Thumbtack grew through organic channels for the majority of their history. However, there were moments in their history that traffic from organic channel decreased by 90%+, and it always resulted in existential moments.Where was their biggest leverage?
Thumbtack's biggest leverage is their talent, great product and loyal audience. The growth team was very unique in that it integrated marketing, data, analytics, product and engineering - it was a growth pod that allowed Thumbtack to experiment and move fast.Results
Over the course of 18 months, we moved revenue impact from paid acquisition from single digit percentage of overall revenue to 6X. One particular success is that we launched a performance connected TV spot and saw a 2X ROI from a significant monthly spend.